This freelance project presents a 3D visualization campaign for the launch of Ulanka's "Dad Snkr" collection. The series explores present an abstract composition through motion design.
The visualization focuses on combining the sneaker's deconstructed core elements with the full 3D shoe model. Developed in Cinema 4D, the animation utilizes physics and cloth simulations to convey the comfort and softness of the product, creating a satisfying visual loop designed to capture viewer attention on social media.
By isolating the materials and using a neutral, organic color palette, the artwork elevates the product perception, positioning the sneaker as both a fashion item and a comfort-focused essential.
Year: 2023
Client: Ulanka
Client: Ulanka
3D Visualization, C4D, Animation, Motion Design